Remember when I said in The Makeup Show NYC recap, that there were a lot of new products coming out soon? Well this was one of them! Ardency Inn MODSTER BIG mascara is here!
Ardency Inn MODSTER BIG mascara. Made with hemp protein, strengthens while it volumizes.
ARDENCY INN is launching a revolutionary new mascara just in time for summer! MODSTER BIG, formulated with hemp protein to instantly add major volume while enabling keratin creation, which strengthens lashes from within and gives them enhanced body and resilience over time.
THE TECHNICAL DETAILS
THE FORMULA
Glyco proteins also form a smooth and flexible coating for noticeably longer lashes. The wax-based formula ensures an easy-glide, clump-free application and long wear that won’t harden or flake. Naturally, MODSTER BIG is formulated without parabens, gluten, sulfates or phthalates.
THE BRUSH
MODSTER BIG innovative brush is the first ever mascara wand to feature two different kinds of fibers intermixed to simultaneously deposit, separate, lift and curl. Inspired by the iconic hairbrushes intermixing different kinds of fibers that are recognized by hair stylists as the most effective tool to detangle effortlessly and evenly distribute product, the MODSTER BIG brush is created with patented “boar-like” soft fibers that gently deposit the right amount of product onto lashes, while firmer nylon bristles with micro-tapered ends separate them evenly. The slightly curved brush shape is designed to better grip the lashes for amplified lift and curl.
THE RESULTS
In a consumer panel survey of mascara users, the following results were reported: 100% found MODSTER BIG gave length and volume; 89% found it separated and defined their lashes; 93% saw noticeable lift and curl; 100% found the formula longwearing; 93% saw deep black results.
Representing the campaign will be New Zealand-born soul singer Kelsy Karter. Kelsy grew up performing in the theater eventually moving to Los Angeles upon graduating high school to pursue her passion. Kelsy was raised on Motown, soul and rock ‘n’ roll, which she has channeled into her own brand of sound. Kelsy’s rebellious bent makes her the perfect spokesperson for this product launch from ARDENCY INN, which brings back the big, bold lashes of the 50’s and 60’s. Says Karter: “I feel like I was meant to live through the 50’s and 60’s, so I embrace that. I am heavily influenced by James Brown, The Rolling Stones, James Dean, and Elvis. I love love, fight hard, and am irrevocably addicted to chaos”.
AVAILABILITY
Price: MODSTER BIG will retail for $25.00 USD
Where: Available on May 24, 2016 on ardencyinn.com, sephora.com, beautylish.com and urbanoutfitters.com.
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Let me know what you think!
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Noire Tropical Beauty
An island girl living in the Big Apple. She hails from the twin island Republic of Trinidad & Tobago but currently reside in the beauty/fashion capital of the world, New York City (Harlem to be exact!). She is passionate - well, obsessed - about beauty and in addition to blogging, she is also a corporate beauty professional and a budding web designer/developer. She loves combining her in-depth, practical knowledge with her chemist/scientific training to make your cosmetic choices fun and easy. She likes to take the guesswork out of beauty, separate the hype from what really works, to help you bring out the most beautiful you! She loves colour, and makeup, and she has been natural for years! She also loves great food, culture, sports and laid back vibes! Check out some more about me here and if you like this post, sign up to my newsletter to get updates on what I am craving right now.
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