So, as I previously mentioned, I visited Target last week and bought a new hair product.  Today’s review is going to focus on the SheaMoisture’s Organic Raw Shea Butter Deep Treatment Masque.

It is advertised to have Sea Kelp, Argan Oil and Shea Butter and it’s to heal, grow and strengthen dry, damaged hair.

First, a little history about SheaMoisture….

As per the packaging:

“Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912.  By age 19, the widowed mother of four was selling Shea Butter, Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our grandmother and SheaMoisture is her legacy.”

So this is basically a family business that has blossomed over the last almost 100 years!!!!!

Now back to the product…..

The thing that caught my eye is that the product contains no parabens, no phthalates, no paraffin, no gluten, no propylene glycol, no mineral oil, no sulphates, no synthetic fragrances, no PABA, no DEA, no synthetic colours, no animal ingredients and they conduct no animal testing. Therefore this product is also cruelty-free and made with ethically traded ingredients.  This just has ‘great’ written all over it and as you know I am always looking for all natural/organic minority-owned businesses to support.

What this product does contain are some wonderful ingredients.  In general, you want to make sure that the ingredients advertised are the first 5-6 products on the label and this one certainly follows that rule!  Three of those first ingredients are:

  • Shea Butter – deeply moisturizes, and repairs damage to hair and scalp
  • Argan Oil – restores shine and rebuilds hair elasticity
  • Sea Kelp – trace minerals detoxify hair follicles of impurities and residue

The verdict:  This product lives up its claims.  It has a rich, creamy texture which coated my hair and instantly made my hair supa soft!  This has a lot of slip and I left this in for about 1 hour with a plastic cap.  I could feel the slip from the oil and shea butter, but I was not left with a greasy residue.  My hair was real easy to detangle and, again, my hair was super smooth and soft.

This is a must keep for me!!! I love this product and it’s affordable price and great ingredients will keep this in my hair regime for a while!!!!!

Overall Rating: A!

This product is available from select Target locations and for the Trinis, this may be available from Beauty on D’Avenue in the coming months!

FTC Disclosure: Product was bought by me.  For more information, please see my Disclosure Policy.

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An island girl living in the Big Apple. She hails from the twin island Republic of Trinidad & Tobago but currently reside in the beauty/fashion capital of the world, New York City (Harlem to be exact!). She is passionate - well, obsessed - about beauty and in addition to blogging, she is also a corporate beauty professional and a budding web designer/developer. She loves combining her in-depth, practical knowledge with her chemist/scientific training to make your cosmetic choices fun and easy. She likes to take the guesswork out of beauty, separate the hype from what really works, to help you bring out the most beautiful you! She loves colour, and makeup, and she has been natural for years! She also loves great food, culture, sports and laid back vibes! Check out some more about me here and if you like this post, sign up to my newsletter to get updates on what I am craving right now.