A few days ago, word dropped that the Bajan bombshell, Rihanna, was collaborating with the Kendo division to bring out an entire makeup collection! A Rihanna makeup collection! Kendo is part of the LVMH Moët Hennesy Louis Vuitton and I can’t wait for this! You KNOW it is going to be person of colour friendly! Oh!!! Slay RiRi! Remember when she had a capsule collection with M.A.C. – the Retro Mattes in that one are still one of my favourites of all time! Anyway, we have a while to wait for this as it is not due to come out until the autumn of 2017. Those teaser pics will be epic!
Click To Tweet
The Kendo division of LVMH Moët Hennesy Louis Vuitton has landed a deal with Rihanna, one of the hottest-selling celebrities in the world of licensing, to do a complete makeup collection.
As one veteran cosmetics executive observed, “everything with her is off the charts.”
Estimates of what LVMH may have paid to make the deal run as high as $10 million.
Kendo, which functions as an incubator producing products that end up being retailed by LVMH’s Sephora perfumery chain and other outposts, will launch a Rihanna makeup range, called Fenty Beauty by Rihanna, in the fall of 2017.
While the company provided no other details, David Suliteanu, chief executive officer of Kendo, was in a celebratory mood. “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” he said. “We are aiming for the stars.”
Kendo has given Rihanna the opportunity to play a key role in the development of her brand and the longevity of a long-term relationship.
Check out the rest of the article here.