Ahhhhhhhh! Apart from Christmas, one of my favourite times of year is early May for The Makeup Show NYC.
I have written about it lots of times before. It is the largest makeup artist trade show in the US and many brands take the time to launch new products. But the thing that I am always most excited for are the educational classes. From learning about how to airbrush makeup to tackling social issues that are prevalent in the artistry industry. It is a great opportunity to learn from the absolute, very best artists, who have spent years honing their craft and ‘paying dues’. There are over 75 brands being represented and some of my faves are Make Up For Ever, Temptu, Blackup Cosmetics. It’s also a great place to check out smaller companies changing the beauty game such as Juvia’s Place, The Lip Bar, Danessa Myricks Beauty and Smith Cosmetics.
So that is pretty much the only thing that I am going to pay attention to this weekend. I need to plan out all the classes that I want to take…….and the brands that I *may* want to check out…
Another year, another amazing event! The Makeup Show NYC just ended a few weeks ago and what an event it was! I love going to this! This pro-only trade show is an amazing opportunity to meet other professionals in the makeup artistry industry as well as many of the brands that have been supporting professional artists for years. There are a number of things that I loved about this event this year:
Things I loved
The amazing educational classes – this is a wealth of information and it was a great event to learn about the current and upcoming trends – not just what is popular on YouTube, but what artist are doing in editorial, bridal and SFX.
The focus on skincare – Skin is in! Without an amazing canvas/base, you won’t have an amazing finished product! Makeup does not cover everything.
New and exciting product innovation and launches – Folks out there are really doing some incredible things with makeup and tools! The next few months will be super exciting, especially when it comes to mascaras…so many to try from Ardency Inn, tarte, Senna, Charlotte Tilbury etc! Just wait to see what MUFE has coming this summer!
Embracing smaller brands – this is cool…there were a number of small entrepreneurial companies featured at TMS, who are doing their own thing to shake up the industry, proving that you don’t have to be a global conglomerate to make a difference, which leads me to my last point…
The acknowledgement of the need or the necessity of the industry to fully embrace diversity – It is 2016 and many makeup artists still don’t carry around a kit catering to global skin tones and many companies still find it difficult to create properly balanced foundations for people of colour. Thanks to James Vincent, director of Artistry, for leading an amazing panel. Also thanks to the organizers of TMS for bringing on so many, lesser known brands founded by people of colour! I was especially excited seeing The Lip Bar. More on them in a later post!
Anyway, here are some photos of the artistry, the colour and the beauty of makeup. As usual, the body painting was phenomenal! Let me know what you think! I will be talking, in future posts, about some of the new goodies that I discovered while there…..get hyped!
Image via NARS PR. The look: Creatures of the Wind FS. That hair too!
All info via PR
“I was inspired by a young Hispanic girl in New York. She’s really confident and likes herself – she doesn’t entertain all the makeup tricks “contour, foundation & powder” she goes straight for a strong lip. This is a sophisticated update on the heavily-lined lip from the 90’s. I played with the color and application on the lips, kept the rest of the face clean and bare, and brushed gloss through her brows to keep it young. It’s beauty with attitude.”
—Mark Carrasquillo for NARS Cosmetics
From: Nov 23rd at 10AM GMT to Nov 27th at closing (in stores in the UK) and Nov 23rd at 10AM GMT to Nov 30th at 10AM GMT (online). Discount: up to 70% off nail varnishes and lip glosses. No code needed
Make Up For Ever Ultra HD Invisible Cover Foundation
I don’t wear foundation about 99% of the time, but when I do, I look for something that helps me even out my skin tone and that feels like it is almost not there.My philosophy, at least when it comes to foundation is, less is more. I know that everyone right now is about that full coverage….but I’m not here for that.I want my skin to look flawless…but like I was born like that. Enter the Ultra HD Invisible Cover Foundation on dark skin.
Make Up For Ever has already established themselves as the leaders in both waterproof makeup and products that have amazing performance under the newest video technology.Over the past few years, MUFE has be reformulating their entire line to get ahead of the changes in TV and film.They have already brought out an entire new line of gel-textured eye shadows, which by the way, are mind-blowingly good!
This is an update to their original HD foundation, and this time they have made it even lighter in weight and added hyaluronic acid which helps make it suitable for all skin types.It aims to give flawless, next best thing to skin coverage when viewed in 4K and 8K technology.So what are 4K and 8K? Right now standard HD video is 1080p, and basically 4K is four times better than HD and 8K is 8 times. So it’s called UHD (Ultra HD).So if you think you can see every pore and wrinkle now, wait until UHD becomes more common!
Back to the review.So the existing line was reformulated and the colour range was also expanded to a fantastic 40 shades! 4…0 shades! There are few companies out there that boast of so many.If you find a line with 20-25 shades, you would consider that luck.They have also renumbered and broken the line up into Y(yellow based) and R(red based) shade.If you look at some of the bottles, they have also included the corresponding shade number from the older line.I picked up shade R530 which is shade 180 from the old line.I love that they have not forgotten us darker ladies and have given us such a selection.
My shade: R530=180
Love the pump top!
The UHD comes in a cylindrical, plastic bottle with a pump top and it contains 30ml of product which is pretty standard.This makes dispensing much easier to control and you won’t run the risk of wastage from having to decant or breakage of the bottle.The pump works quite well and dispenses a small amount of product.
By the way, check out my video review or keep reading below the fold for more!!