This week, Make Up For Ever launched its HD NOT RETOUCHED campaign.  Everyone knows (or should know) that these days ads, photos and videos are retouched.  You may be surprised at how much is done, lashes drawn in, fine lines and wrinkles erased, dimples eradicated, pretty much the subject is made perfect.  So folks should not even stress out trying to look like a model in a magazine, ‘cuz a lot of it is not real.  By highlighting their HD line, they hope to show that anyone could get makeup with a flawless finish.

Here’s the promo image.  Courtesy of

Unretouched photo!

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