This was the second year of IMATS NYC and they moved to a brand new location, with a huge amount of space and many more vendors and booths than last year.
That’s pretty much what I said when I heard that the International Makeup Artist Tradeshow (IMATS) was finally coming to NYC in 2011. In L.A. and Toronto, it is usually a must-go event and I was excited! I love going to these shows for a number of reasons,
So I attended last Sunday, which ended up being a great idea as I heard that it was just chaos on Saturday. I got to SoHo early so I was able to browse the booths with ease. Even though the show was hosted on multiple levels, there were less vendors than I expected. There were many of the most popular brands that were not there like M.A.C. and Make Up For Ever. I think that the organizers played it conservatively and limited the number of attendees and vendors.
I had a short shopping list and as soon as I get there, I headed to those specific booths. Here’s my mini haul!