Another year, another amazing event! The Makeup Show NYC just ended a few weeks ago and what an event it was! I love going to this! This pro-only trade show is an amazing opportunity to meet other professionals in the makeup artistry industry as well as many of the brands that have been supporting professional artists for years. There are a number of things that I loved about this event this year:
Things I loved
The amazing educational classes – this is a wealth of information and it was a great event to learn about the current and upcoming trends – not just what is popular on YouTube, but what artist are doing in editorial, bridal and SFX.
The focus on skincare – Skin is in! Without an amazing canvas/base, you won’t have an amazing finished product! Makeup does not cover everything.
New and exciting product innovation and launches – Folks out there are really doing some incredible things with makeup and tools! The next few months will be super exciting, especially when it comes to mascaras…so many to try from Ardency Inn, tarte, Senna, Charlotte Tilbury etc! Just wait to see what MUFE has coming this summer!
Embracing smaller brands – this is cool…there were a number of small entrepreneurial companies featured at TMS, who are doing their own thing to shake up the industry, proving that you don’t have to be a global conglomerate to make a difference, which leads me to my last point…
The acknowledgement of the need or the necessity of the industry to fully embrace diversity – It is 2016 and many makeup artists still don’t carry around a kit catering to global skin tones and many companies still find it difficult to create properly balanced foundations for people of colour. Thanks to James Vincent, director of Artistry, for leading an amazing panel. Also thanks to the organizers of TMS for bringing on so many, lesser known brands founded by people of colour! I was especially excited seeing The Lip Bar. More on them in a later post!
Anyway, here are some photos of the artistry, the colour and the beauty of makeup. As usual, the body painting was phenomenal! Let me know what you think! I will be talking, in future posts, about some of the new goodies that I discovered while there…..get hyped!
This year’s Makeup Show was epic! There were a lot of brand new companies, as well as more established companies launching their pro lines. This time, I was most interested in the education part of the show. There were some fantastic makeup artists in attendance giving of their knowledge and experiences. There was a lot to learn but the one thing that I walked away with was,
“Don’t give up on yourself!” – Ashunta Sheriff
And this was the premiere of the “Icon Gallery”. An exhibit celebrating the pioneers and icons of makeup artistry. This year, Kevyn Aucoin was honoured. He is one of my early personal favourites and was the best at that time!
Check out some of the amazing stuff!
Waterproof Modster eye pencils by Ardency Inn – the yellow one is brand new!
New Sephora PRO brushes – they have launched their PRO collection at stores!
I.CANNOT.WAIT! – A preview of the new Charlotte Tilbury collection which is debuting in the US in August!!!
The Charlotte Tilbury lipsticks! They look fantastic!!
A little while ago, I attended the official launch of the 2013 WWD Newcomer of the Year, makeup line Ardency Inn. Ardency Inn has its roots in downtown NYC and aims to place makeup artistry into the hands of the songstresses and every woman. By creating high quality, high performance makeup, any woman can be in control of her creativity. The founders are heavily influenced by music and love the parallels of creativity in music and makeup. They draw a lot of inspiration from local artists and they love creating amazing looks for performances. Well-known makeup artist James Vincent is the makeup expert involved with this brand, and for me, I pretty much trust his opinion.
With makeup artist James Vincent
So I was excited to scope out this collection. At this time, the product line is broken up into three collections – Americana – natural tones that are inspired by the multi-cultural heritage and free spirit of downtown New York; Modster – Bright colors inspired by the mod subculture of high fashion and all-night clubs; Punker – edgy black inspired by darkly rimmed eyes and fierce attitude of punk rockers. Pretty much you have all the colors to create whatever look you wanted.
So check out some pictures below of the event as well as swatches of some of the products.
I have already used a couple of the products in an LOTD, which was music-inspired. Check it out here. Wait until you see my next LOTD!!!! Another music-inspiration and the person is one of my favourite artists!
These products are available at select Sephora stores and at sephora.com
Finally my last post on The Makeup Show! I’ve waited for this all year and it did not disappoint! The biggest show ever, now occupied 2 floors of the Metropolitan Pavilion! I was a little overwhelmed. More vendors than before and the main theme of the event centred around education of the artist on new techniques, product lines, marketing yourself etc. One of the best things were the PRO Pods, which allowed experts to connect one-on-one artists to exchange ideas.
I spent the day attending as many workshops that I could and I also did a little bit of shopping (of course!!!). Met some new people, caught up with some old friends and had an amazing time!!!
Enough talk! Here are the pictures!!! And again, if we took pictures together, tag me or let me know!!!
NARS Cosmetics made their TMS debut this year and it was one of the first booths that I visited.
NARS Summer 2011 collection
Sneak peek at new products from NARS for the fall!
Finally my review of The Makeup Show NYC!! I have been waiting for this event all year!! I attended for the first time last year and it was an amazing experience!!! See my review from last year here and here.
This year I attended as a beauty blogger and I had the honour to attend the Blogger Preview and New Groove event the night before the big show. I was super excited!!!!!
My Saturday afternoon started in Chelsea in NYC at the Blogger Preview. This was hosted by celebrity makeup artist James Vincent, who is the Director of Education and Artist Relations for The Makeup Show.