Another year, another amazing event! The Makeup Show NYC just ended a few weeks ago and what an event it was! I love going to this! This pro-only trade show is an amazing opportunity to meet other professionals in the makeup artistry industry as well as many of the brands that have been supporting professional artists for years. There are a number of things that I loved about this event this year:
Things I loved
The amazing educational classes – this is a wealth of information and it was a great event to learn about the current and upcoming trends – not just what is popular on YouTube, but what artist are doing in editorial, bridal and SFX.
The focus on skincare – Skin is in! Without an amazing canvas/base, you won’t have an amazing finished product! Makeup does not cover everything.
New and exciting product innovation and launches – Folks out there are really doing some incredible things with makeup and tools! The next few months will be super exciting, especially when it comes to mascaras…so many to try from Ardency Inn, tarte, Senna, Charlotte Tilbury etc! Just wait to see what MUFE has coming this summer!
Embracing smaller brands – this is cool…there were a number of small entrepreneurial companies featured at TMS, who are doing their own thing to shake up the industry, proving that you don’t have to be a global conglomerate to make a difference, which leads me to my last point…
The acknowledgement of the need or the necessity of the industry to fully embrace diversity – It is 2016 and many makeup artists still don’t carry around a kit catering to global skin tones and many companies still find it difficult to create properly balanced foundations for people of colour. Thanks to James Vincent, director of Artistry, for leading an amazing panel. Also thanks to the organizers of TMS for bringing on so many, lesser known brands founded by people of colour! I was especially excited seeing The Lip Bar. More on them in a later post!
Anyway, here are some photos of the artistry, the colour and the beauty of makeup. As usual, the body painting was phenomenal! Let me know what you think! I will be talking, in future posts, about some of the new goodies that I discovered while there…..get hyped!
A few weeks ago, I attended the Open House for the new Make Up For Ever Academy that will officially open in the heart of Union Square in NYC in January 2012. It’s located at 853 Broadway. So on a rainy autumn evening, I trekked over to see what’s up.
The original academy is located in Paris, France and was founded by Dany Sanz, the brainchild behind MUFE. So for this NYC location, Floriane David is the Director of Education and the curriculum is based off of the French academy. Applications are now being accepted for future semesters. This makeup program is internationally renowned for providing intense, in-depth training to turn up-and-coming artists into multi-faceted, full-fledged artistes. There are 3 modules that cover various topics in make up artistry:
Finally my last post on The Makeup Show! I’ve waited for this all year and it did not disappoint! The biggest show ever, now occupied 2 floors of the Metropolitan Pavilion! I was a little overwhelmed. More vendors than before and the main theme of the event centred around education of the artist on new techniques, product lines, marketing yourself etc. One of the best things were the PRO Pods, which allowed experts to connect one-on-one artists to exchange ideas.
I spent the day attending as many workshops that I could and I also did a little bit of shopping (of course!!!). Met some new people, caught up with some old friends and had an amazing time!!!
Enough talk! Here are the pictures!!! And again, if we took pictures together, tag me or let me know!!!
NARS Cosmetics made their TMS debut this year and it was one of the first booths that I visited.
NARS Summer 2011 collection
Sneak peek at new products from NARS for the fall!
Finally my review of The Makeup Show NYC!! I have been waiting for this event all year!! I attended for the first time last year and it was an amazing experience!!! See my review from last year here and here.
This year I attended as a beauty blogger and I had the honour to attend the Blogger Preview and New Groove event the night before the big show. I was super excited!!!!!
My Saturday afternoon started in Chelsea in NYC at the Blogger Preview. This was hosted by celebrity makeup artist James Vincent, who is the Director of Education and Artist Relations for The Makeup Show.
I’m sooooo excited!!! I attended last year for the first time in NYC and wrote about it here and here. I met a lot of wonderful people, both bloggers and makeup artists, attended a few of the seminars and thoroughly enjoyed myself visiting all the booths of makeup companies, learning about new brands and picking items from my list.
This 5th year of THS promises to be the biggest and best with dozens of internationally renowned makeup artists and makeup exhibitors. If you are a makeup artist, you must attend!! THS will be hosted in NYC on May 15th and 16th.
Here is a list of a few of the artists that are going to be attending: