I am always looking for new products to try, and there is a brand that I have been interested in for months. It’s the Canadian brand DECIEM. I first started hearing about DECIEM and their cult favourite line The Ordinary from British bloggers. Everyone was raving about the effectiveness of this budget-friendly brand. They have not been readily available here in the US, but that is about to change.
DECIEM is about the make their grand entrance into the US market!! I am super excited about this. The Ordinary and Hylamide products will be debuting in Sephora stores in the US and Canada on December 20 (as per Allure). Also……The first of a number of stand-alone DECIEM stores will open in NYC in December as well (as soon as I have the exact date, I will update this post). The stores will contain all the lines under the DECIEM brand, including The Ordinary Colours (their popular foundation line, darkest shades always sold out), The Chemistry Brand (hand and body care), NIOD (their high-end, new technology driven line) and Fountain (liquid vitamins). And it looks like they are also launching another line under the umbrella called, Abnomoly, which will house products that are different and don’t fit neatly into beauty categories.
Prior to this, DECIEM products could have been purchased online at their website, and selected products were available on Beautylish or Ricky’s NYC. So when it came time to replenish my skincare stash, I decided to pick up some products from Ricky’s. This is going to be the first of many purchases.
DECIEM Haul – Video