All info courtesy of Specktra

Debuts April 7 in the U.S. and Canada and later on in April internationally.  Ususally appears the Tuesday before the official launch online at

Imaage courtesy of Specktra


M∙A∙C owns the primers category. Now we’re taking Prep + Prime further than ever. Use it under, over, during, after makeup application, and marvel at the ease with which it can accept concealer, cooperate with colour. And now, with NEW PREP + PRIME VIBRANCY EYE, Prep + Prime advances eyes, focuses potential. A lightweight, quick fix AND long-term solution for puffy, tired-looking creases and bags that targets the three main causes for dark under eye circles – pigmentation, visibly weakened capillaries and shadowing – while illuminating the eye area with optical effects for instant luminosity. Vibrancy Eye provides pick-me-up power and moisturization. One step and you’re prepped for makeup magic. A wonderful NEW shaded highlighter debuts with this collection – PREP + PRIME HIGHLIGHTER is lush and cushiony, yet lightweight – in wonderful hues that provide a sheer wash of colour to highlight, brighten and perfect. The click “pen” allows for exact application.


Prep + Prime Vibrancy Eye (U.S.$ 30.00) – A lightweight, quick fix and long term solution for puffy, tired-looking eyes

Prep + Prime Highlighter (U.S.$23.00)

  • Light Boost – Soft yellow cream
  • Bright Forecast- Mid-tone peachy coral
  • Radient Rose- Light shell pink