Quick review here! This is another installment of my favourite indie polish series and today I am going to talk about Journey and Co.
I discovered Journey and Co. at The Makeup Show NYC this year. I love that the Makeup Show continues to provide a platform for smaller brands especially those that are women, POC or LGBTQIA+ owned. So, while browsing one of the upper floors of TMS, I came across a small booth with the most precious, black girl selling nail polish. I just could not resist! Her name was Journey and with her mum, founded a nail polish brand with a purpose. Each polish is handmade in NJ and carries an inspirationa, positivel message. This idea came about when Journey moved to a new school that lacked diversity and she maked nail polishes for all of her classmates to celebrate all of their differences.
J&Co. polishes are Big 10-Free, cruelty-free, vegan and kid-friendly. I bought 3 colours from their debut collection GRL PWR, but they have added more shades since then. The GRL PWR Collection was created “to inspire young girls to ‘Be Seen and Be Heard’ – to take lead in shaping their futures” (taken straight from their website).
VIDEO: Journey and Company Review