Vices are all consuming, insatiably addictive and always leave us wanting MORE! Something tells us we’re not the only ones who feel that way—especially when it comes to our palettes. Enough with the “will they or won’t they?” speculation; Urban Decay launches Vice3. Satisfy your eyeshadow cravings with 20 velvety, NEVER-BEFORE-SEEN shades—from an amazing soft black and a stunning burgundy to a rich, smoky red-black. Even MORE covetable than our previous Vice palettes, the mesmerizing, jewel-inlaid case includes a huge mirror and a double-ended brush. The perfect finishing touch? A gorgeous matching bag. (See, we thought of everything!)
Wende LOVES the Vice palettes—from developing 20 all-new shades to brainstorming design concepts. With Vice3, she wanted to create a beautiful, functional component even sleeker than our previous Vice palettes. It’s the perfect go-to palette you’ll want to use all the time! Every shade has a metallic finish that echoes the iced-out metallic look of the palette itself (more on that in a minute). Where we really geeked out was developing 50 shades to get to the perfect 20 in the perfect order. You wouldn’t believe how many iterations we went through to make sure that the shade layout really communicated the whole story. We arranged the shades in columns: neutrals on the left, jewel tones in the middle and smoky shades on the right. Pair up the vertically color-coordinated quads or go wild and mix them up.
With Vice3, we pulled out ALL the stops. The extra slim case features hypnotic new artwork in an abstract stripe design. We topped it off with a bright, neon-green jeweled “Vice” icon to match the highly metallized green base. Use the coordinating bag to keep your Vice3 palette protected (and hidden from jealous would-be thieves), or as a place to store your UD brushes and other essentials.
Each Eyeshadow in Vice3 features our Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability.
The Vice3 Palette contains:
- TRUTH – pale pink-nude matte
- DRAGON – bright metallic green shimmer
- VANITY – smoky metallic eggplant with multidimensional micro-glitter
- ALIEN – pink-peach with golden shift
- LAST SIN – champagne shimmer with silver micro-glitter
- UNDONE – pink-beige matte-satin with subtle floating tonal pearl
- FREEZE – metallic medium blue with multidimensional micro-glitter
- LUCKY – metallic bronze
- ALCHEMY – deep fuchsia satin
- ANGEL – light taupe with silver micro-glitter
- DOWNFALL – warm light brown matte
- HEROINE – deep navy blue with subtle floating tonal pearl
- REIGN – rich brown satin
- BONDAGE – deep, smoky burgundy shimmer
- DEFY – smoky taupe satin
- DTF – taupe matte with subtle floating pearl
- BROKEDOWN – metallic golden brown shimmer with gold micro-glitter
- BOBBY DAZZLE – metallic white with pale gold micro-glitter
- SONIC – metallic red-copper
- REVOLVER – soft black satin with subtle floating iridescent pearl
Also includes a Vice3 bag, plus a shadow and crease brush (both exclusive).
Vice3 (USD$60) is available from Sephora, ULTA and select Macy’s stores. Or, online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com. Available now….