While visiting Port-of-Spain over Christmas for some much needed sorrel, parang and hot sun, I paid a visit to the boutique on Ariapita Avenue in Woodbrook, specializing in carrying most of the popular local and international hair care brands. This is of course “Body Beautiful on d’Avenue”.
Upon walking in, I was immediately impressed at how much the store had expanded and the number of brands that they have added. As a matter of fact, I think they have one of the largest collection of natural products on the island, and rivals stores in the US for variety.
I chatted with the lovely owner, Alison Goddard, who emphasized that she wanted to give Trinbagonians quality, proven choices and she has included 10, yes 10, locally-made natural brands.
Me with Alison Goddard, owner of Body Beautiful on d’Avenue
So have have not been buying a lot of products as of late, but I’ve been loving a few items. I usually wash and condition every other week. The process is done in four sections. I wear my hair in a protective style for one week then as a twist-out/bun for the next. I definitely will be experimenting with more styles this year! So here’s what’s hot with me!!
Prepoo: Organic Coconut oil. Just applied to my strands a few hours before washing.
Shampoo: Well I stopped using regular sulphate shampoo years ago, and I have been loving the Shea Moisture Organic Raw Shea Butter Moisture Retention Shampoo. My hair never feels dry with this product!
I use the shampoo with the tan label, image courtesy of Shea Moisture
So, as I previously mentioned, I visited Target last week and bought a new hair product. Today’s review is going to focus on the SheaMoisture’s Organic Raw Shea Butter Deep Treatment Masque.
It is advertised to have Sea Kelp, Argan Oil and Shea Butter and it’s to heal, grow and strengthen dry, damaged hair.
First, a little history about SheaMoisture….
As per the packaging:
“Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our grandmother and SheaMoisture is her legacy.”
So this is basically a family business that has blossomed over the last almost 100 years!!!!!
Now back to the product…..
The thing that caught my eye is that the product contains no parabens, no phthalates, no paraffin, no gluten, no propylene glycol, no mineral oil, no sulphates, no synthetic fragrances, no PABA, no DEA, no synthetic colours, no animal ingredients and they conduct no animal testing. Therefore this product is also cruelty-free and made with ethically traded ingredients. This just has ‘great’ written all over it and as you know I am always looking for all natural/organic minority-owned businesses to support.
What this product does contain are some wonderful ingredients. In general, you want to make sure that the ingredients advertised are the first 5-6 products on the label and this one certainly follows that rule! Three of those first ingredients are:
Shea Butter – deeply moisturizes, and repairs damage to hair and scalp
Argan Oil – restores shine and rebuilds hair elasticity
Sea Kelp – trace minerals detoxify hair follicles of impurities and residue
The verdict: This product lives up its claims. It has a rich, creamy texture which coated my hair and instantly made my hair supa soft! This has a lot of slip and I left this in for about 1 hour with a plastic cap. I could feel the slip from the oil and shea butter, but I was not left with a greasy residue. My hair was real easy to detangle and, again, my hair was super smooth and soft.
This is a must keep for me!!! I love this product and it’s affordable price and great ingredients will keep this in my hair regime for a while!!!!!
Overall Rating: A!
This product is available from select Target locations and for the Trinis, this may be available from Beauty on D’Avenue in the coming months!
FTC Disclosure: Product was bought by me. For more information, please see my Disclosure Policy.
So I’m browsing through Target the other day and and to my surprise, there is a section designated for natural/organic hair care products. Now I know that they just started selling Miss Jessie’s products, but there is a whole end display with four different natural lines specifically geared towards people with natural curly, kinky, coily, wavy hair. So you know my heart started racing!!!!!!!
Target now sells Miss Jessie’s, Jane Carter Solution, Curls (for Target) and Shea Moisture. I quickly bypassed Miss Jessie’s as they are not really natural products (although they work quite well), and I have already tried both the Jane Carter (when I was relaxed) and Curls and headed straight for the Shea Moisture line.
Shea Moisture for Target, Image courtesy of SheaMoisture.com
Now this is a line that I have seen being sold on 125th Street in Harlem as well as black owned establishments, but I have never tried them. It seems that they have created a new line of all-natural and organic certified products specially for Target. They revamped the packaging, became cruelty-free and incorporated some delicious ingredients found on the Mother Land, like Argan Oil (!) and Shea Butter. This is straight…up…my…alley!
All of these products are available online at Target.com, but they will not be available at all Target locations. I visited the Target on Atlantic Avenue. Check the Target website for availability. I can’t wait to try out what I bought! Review comin’!!!!
Note to my Trinbagonians: I know that Beauty on D’Avenue sells Shea Moisture and that they are looking to expand on their offerings of that line. I know that they are also interested interested in bringing down Jane Carter Solution. So check them out!!!