Illamasqua has been on my radar for a while now and I will definitely be partaking of some of their goodies this year! Haven’t heard of them? They are a London-based cosmetics line and their slogan is: “Make-up for your alter ego”. They have enjoyed a rapid assent globally since they started out in 2008, especially since they started selling in the U.S. at Sephora. They are on par with M.A.C. and Make Up For Ever, in terms of having products suitable for stage and for screen. I am actually attracted to their line as they feature a lot of bold, intense colours that work quite well with tan to dark skintones. Based on the reviews that I have read, they appear to make good products, with great formulas and colour payoffs. I like that they don’t go for the super safe neutral looks, which in itself is fine, but sometimes you want something more daring, more mysterious or playful! Really feeding your alter ego!
So just in time for Valentine’s Day, Illamasqua has come out with the THROB Collection and I just love the promo images.