This is a long overdue post. As far as I am concerned, UOMA Beauty was the Best in Black Beauty, the Best in Beauty for 2019.  The interesting thing is, this black woman-owned beauty brand debuted in 2019. UOMA came out on absolute fire and I love it.  I also want to point out how difficult it is to bring out an entire makeup line all at once. And we were hyped even before it launched! Massive respect to Sharon.

Anyway, if you canโ€™t tell, I love this brand and what it stands for.  UOMA means beautiful. UOMA stands for inclusion, and embracing beauty in all, bathing in vibrant colour and freedom of expression.  And I especially love that the brand is unapologetically black. UOMA celebrates the gloriousness of the African diaspora.  I have been buying some pieces over the past year and here are my thoughts

UOMA Beauty – Video

Here’s the video I did with my review…..and this look is almost entirely UOMA!

Uoma Beauty Say What Foundation
UOMA Beauty Say What Foundation
UOMA Beauty Say What Foundation
UOMA Beauty Say What Foundation
UOMA Beauty Say What Foundation in T1N Black Pearl

Probably the most talked about product in the entire collection. 

  • 51 shades
  • Foundation with skincare ingredients
  • 6 different skintone group called skin kins
  • Each skin kin has its own unique formula catering to the needs to that category
  • Skin like, vibrant matte, blurring finish
  • Buildable to full coverage
  • Longwearing, weightless, hydrating

This product comes in a frosted glass bottle with a pump and I am in shade T1N Black Pearl, which is the darkest skin kin.  There are shades darker that this one.  Really great formula.  Feels like nothing on the skin and even though it dries down to a matte finish, it does not suck the moisture out of my dry skin. And I love the skin-like finish.

UOMA Beauty Black Magic Carnival Bronzing Highlighter
UOMA Beauty Carnival Bronzing Highlighter
UOMA Beauty Black Magic Carnival Bronzing Highlighter
UOMA Beauty Black Magic Carnival Bronzing Highlighter
UOMA Beauty Black Magic Carnival Bronzing Highlighter in Barbados

Part of a limited edition collection honouring the festival of colour and of freedom, Carnival!

  • 2 shades
  • Bronzing and highlighting 
  • Creamy powder
  • Massive compact for face and body use
  • Delicious coconut scent (but not overwhelming, which I love!)

The packaging is gorgeous! Cardboard compact with a very large mirror that matches the very large pan of product! Seriously you get 18.5g of product. It will never done! And the artwork on the packaging. A carnival motif complete with gold foil.  I got the shade Barbados.  Itโ€™s the darker of the two shades. This is beautiful deep golden bronze. Suitable for all skin tones but great on medium-dark to dark skin.  This highlighter is very smooth, and shimmery, not glittery. One thing to note, if you have textured skin (like acne scars, enlarged pores), this product may emphasize that texture. I would recommend using a light touch, fluffy, less dense brush and a primer that can smooth or fill-in the texture.

UOMA Beauty - Foundation and Highlighter
I’m wearing the foundation and the highlighter (along with Tracy) in this pic. The foundation is a *touch* too dark for me. Been inside due to COVID and have lost pigmentation. But lovely finish. I am also wearing the highlighter on my cheeks AND on my eyelids as an eyeshadow. This product can be bumped up for a super intense shine or as a wash of colour.
UOMA Beauty Badass Icon Lipsticks
UOMA Beauty Badass Icon Matte Lipsticks
UOMA Beauty Badass Icon Matte Lipsticks

I think after the complexion products, I think these matte lipsticks are the second most spoken about product.

  • Highly pigmented
  • Matte finish
  • Lightweight
  • Smooth, buttery formula – contains mango butter
  • Shades named after powerful black women
UOMA Beauty Badass Icon Matte Lipsticks 2
UOMA Beauty Badass Icon Matte Lipsticks

Custom white lipstick tubes. Substantial in weight, with magnetised caps.  Luxe looking. The lipsticks themselves are matte, but very creamy. It dries down to a matte finish on the lips, but not as matte as a MAC Retro Matte Lipstick or a traditional liquid lipstick, and because of the mango butter, it’s very creamy. It will moisturize your lips and not tug on any flakes. Easy to apply and very well pigmented so that if you have darker lips, you are going to get full opacity/coverage. Because of the creaminess, this is not going to last as long as a more drying matte lipstick. This will last a good few hours but I would not consider it longwearing and it will gently fade.

UOMA Beauty Badass Icon Matte Lipsticks Shades 1
Lipsticks (L to R): Diana, Chaka, Funmilayo
UOMA Beauty Badass Icon Lipsticks Swatches 2
Sade
UOMA Beauty Badass Icon Matte Lipstick Swatches 3
Tracy
UOMA Beauty Badass Icon Matte Lipstick - Diana
Diana – brown toned red, on the deeper, richer side
UOMA Beauty Badass Icon Matte Lipsticks Chaka
Chaka – my favourite shade (obviously!) – a vibrant, plummy fuchsia, that leans more blue than red
UOMA Beauty Badass Icon Matte Lipstick - Funmilayo
Fumilayo – mulberry shade
UOMA Beauty Badass Icon Matte Lipstick - Sade
Sade – bright poppy red shade, vibrant. More vivid than Diana.
UOMA Beauty Badass Icon Matte Lipstick - Tracy
Tracy – nude for melanated skin. Medium toned brown shade, that is neutral but leans a little golden.

Go check this brand out.  Seriously. They deserve all the support. Iโ€™m here for it all!

UOMA Beauty can be found on their website uomabeauty.com as well as at Ulta.

Have you tried anything?  What should I pick up next?

Shout me in the comments!

Laters!

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FTC Disclosure: Products were purchased by me, Noire Tropical Beauty.  All opinions expressed are 100% honest and my own. I have not been compensated for this review.  For more information, please see my Disclosure Policy.

An island girl living in the Big Apple. She hails from the twin island Republic of Trinidad & Tobago but currently reside in the beauty/fashion capital of the world, New York City (Harlem to be exact!). She is passionate - well, obsessed - about beauty and in addition to blogging, she is also a corporate beauty professional and a budding web designer/developer. She loves combining her in-depth, practical knowledge with her chemist/scientific training to make your cosmetic choices fun and easy. She likes to take the guesswork out of beauty, separate the hype from what really works, to help you bring out the most beautiful you! She loves colour, and makeup, and she has been natural for years! She also loves great food, culture, sports and laid back vibes! Check out some more about me here and if you like this post, sign up to my newsletter to get updates on what I am craving right now.