In what could be considered major beauty news, the iconic makeup brand M.A.C. Cosmetics is heading to Ulta stores.
From WWD on M.A.C.:
By the end of the year, MAC is expected to be in more than 100 Ulta stores, according to Karen Buglisi Weiler, MAC global brand president. “By mid-June we should have the first one opened,” she said.
At the heart of MAC’s assortment in Ulta will be the brand’s landmark Studio Fix Fluid and Powder foundation along with Studio Waterweight, Prolongwear Nourishing Waterproof foundation and Next to Nothing, which will be launched in April. The Studio Fix array of 53 shades has been edited for Ulta. The other pillar is lip color, led by the $17 lipstick, which is usually marketed in up to 140 shades, followed by the $16 Lipglass and $21 Liptensity, a new, high-pigment coloring that was launched in September. Retromatte, a liquid product, rounds out the lip assortment.
M.A.C will first appear online for purchase at ulta.com on May 7, 2017 and in select Ulta stores from June.
See the entire article at WWD.
Are you excited??