mac-coming-ulta-beauty

In what could be considered major beauty news, the iconic makeup brand M.A.C. Cosmetics is heading to Ulta stores.

From WWD on M.A.C.:

By the end of the year, MAC is expected to be in more than 100 Ulta stores, according to Karen Buglisi Weiler, MAC global brand president. “By mid-June we should have the first one opened,” she said.

At the heart of MAC’s assortment in Ulta will be the brand’s landmark Studio Fix Fluid and Powder foundation along with Studio Waterweight, Prolongwear Nourishing Waterproof foundation and Next to Nothing, which will be launched in April. The Studio Fix array of 53 shades has been edited for Ulta. The other pillar is lip color, led by the $17 lipstick, which is usually marketed in up to 140 shades, followed by the $16 Lipglass and $21 Liptensity, a new, high-pigment coloring that was launched in September. Retromatte, a liquid product, rounds out the lip assortment.

M.A.C will first appear online for purchase at ulta.com on May 7, 2017 and in select Ulta stores from June.

See the entire article at WWD.

Are you excited??

An island girl living in the Big Apple. She hails from the twin island Republic of Trinidad & Tobago but currently reside in the beauty/fashion capital of the world, New York City (Harlem to be exact!). She is passionate – well, obsessed – about beauty and in addition to blogging, she is also a corporate beauty professional and a budding web designer/developer. She loves combining her in-depth, practical knowledge with her chemist/scientific training to make your cosmetic choices fun and easy. She likes to take the guesswork out of beauty, separate the hype from what really works, to help you bring out the most beautiful you! She loves colour, and makeup, and she has been natural for years! She also loves great food, culture, sports and laid back vibes!

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