The brand that shook up the beauty world! Fenty Beauty By Rihanna. I have been in the beauty game for a long time. I have been obsessed with beauty products for an even longer time. There were times that I spent all day online refreshing the comments on my favourite makeup forums waiting for the latest leaked news on upcoming collections. I don’t think I remember this much hype and this much excitement and this much anticipation for the release of a new beauty line or product. But Rihanna’s new entry into the beauty game garnered just that. Particularly amongst women of colour. Once the promo images started coming in and word came out that the initial launch will include 40 shades of Fenty Beauty foundation, myself and pretty much every medium to dark skin women of colour started saving our pennies. People with noticeable amounts of melanin still continue to struggle to find a sufficient variety of options when it comes to foundations. And I have heard all the excuses, none of them acceptable.
This a long post, and I have a lot to say. If you want to skip to different sections, use the links below:
Background information on Fenty Beauty, click here
Tips on buying the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation, click here
Fenty Beauty launched on September 9th in the US and 17 other countries. It is available online and in some stores. There was a massive launch party at the Sephora Times Square in New York at midnight and the Bajan Princess was there! Based on the Instagram live feeds, it was pure bacchanal and chaos! I went to the Sephora a little later in the morning (about 8 am) after the initial crowds died down. Anyone that was in the store was at the Fenty Beauty display. The entire collection is gorgeous and well done. I’m just going to let you know right now that this hype is real. This is a legitimately good quality line. I was so excited and I was excited looking at other dark skin women being excited about makeup.
This is a permanent, complexion collection with the focus being on the skin and enhancing the colour and the glow. It was more recently announced that there will be a limited edition colour release for the holidays – eye shadow palette, lip glosses etc. But the core collection is going to be around.
Top: 490, Middle: 480, Bottom: 470
I picked up two samples of the Fenty Beauty By Rihanna Pro Filt’r Soft Matte Longwear Foundation in shades #470 and 480. The darkest shade is #490. There are a lot of options for medium to deep dark skintones. The South Sudanese/Australian model Duckie is one of the faces of the brand. And the more interesting thing about the shade selection is the inclusion of the subtlities in undertones. Warm, cool, neutral, less red, more blue, less yellow, more green. This makes FB one of the more unique compared to other brands that offer that wide of a range.
The year is going by really fast, and summer in the northern hemisphere is quickly fading.
September is already upon us and there are lots of things that are happening over the next few months. But…here are the events that are taking part in the next week or so that I am excited for.
New York Fashion Week S/S’18
Fashion Week here in New York started yesterday. I expect a little bit more buzz and lots of long-legged models running from one show to the other.
Fenty Beauty by Rihanna
(Video via Fenty Beauty…check all that melanin!)
Yo! I have been waiting for this launch for…..ever!! The promo video was fiyah and full of melanin goodness! This is the Bajan princess Rihanna’s step into the beauty world launches today (at 3am PT) on the Sephora website, in stores and international retailers in 17 countries. It’s a permanent line but I expect there to be a mad rush on products and a few temporarily sold out items. She is changing de game! More info at fentybeauty.com or Fenty at Sephora. And check this, there will be 40 foundation shades! Come thru Rihanna!!!!!!
After years of testing and teasing her fans around the world, Pat McGrath or Mother, as she is affectionately known, will finally be launching a full, permanent makeup collection. No more limited release. She’s been playing with different formulas and packaging, trying to see what people liked and how the products performed. If you don’t know, Pat McGrath is one of the best makeup artists in the world. She has been a permanent fixture backstage at Fashion Week for years and she has be behind the scenes collaborating and advising many makeup brands and products. I am glad to see that she is finally getting the public adoration and appreciation that she deserves. And as a woman of colour with an MBE, this makes it even more amazing! On September 16, the first phase of her line will be released at Pat McGrath Labs and later released on October 3 at sephora.com and select Sephora stores.
I recently did an unboxing and swatch demo of her latest limited release of her MatteTrance lipsticks. I believe that this formula and packaging will be available in her permanent line. Check out the video and the swatches below.
A few days ago, word dropped that the Bajan bombshell, Rihanna, was collaborating with the Kendo division to bring out an entire makeup collection! A Rihanna makeup collection! Kendo is part of the LVMH Moët Hennesy Louis Vuitton and I can’t wait for this! You KNOW it is going to be person of colour friendly! Oh!!! Slay RiRi! Remember when she had a capsule collection with M.A.C. – the Retro Mattes in that one are still one of my favourites of all time! Anyway, we have a while to wait for this as it is not due to come out until the autumn of 2017. Those teaser pics will be epic!
The Kendo division of LVMH Moët Hennesy Louis Vuitton has landed a deal with Rihanna, one of the hottest-selling celebrities in the world of licensing, to do a complete makeup collection.
As one veteran cosmetics executive observed, “everything with her is off the charts.”
Estimates of what LVMH may have paid to make the deal run as high as $10 million.
Kendo, which functions as an incubator producing products that end up being retailed by LVMH’s Sephora perfumery chain and other outposts, will launch a Rihanna makeup range, called Fenty Beauty by Rihanna, in the fall of 2017.
While the company provided no other details, David Suliteanu, chief executive officer of Kendo, was in a celebratory mood. “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” he said. “We are aiming for the stars.”
Kendo has given Rihanna the opportunity to play a key role in the development of her brand and the longevity of a long-term relationship.