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A little while ago, I attended the official launch of the 2013 WWD Newcomer of the Year, makeup line Ardency Inn. Ardency Inn has its roots in downtown NYC and aims to place makeup artistry into the hands of the songstresses and every woman. By creating high quality, high performance makeup, any woman can be in control of her creativity. The founders are heavily influenced by music and love the parallels of creativity in music and makeup. They draw a lot of inspiration from local artists and they love creating amazing looks for performances. Well-known makeup artist James Vincent is the makeup expert involved with this brand, and for me, I pretty much trust his opinion.
So I was excited to scope out this collection. At this time, the product line is broken up into three collections – Americana – natural tones that are inspired by the multi-cultural heritage and free spirit of downtown New York; Modster – Bright colors inspired by the mod subculture of high fashion and all-night clubs; Punker – edgy black inspired by darkly rimmed eyes and fierce attitude of punk rockers. Pretty much you have all the colors to create whatever look you wanted.
So check out some pictures below of the event as well as swatches of some of the products.
I have already used a couple of the products in an LOTD, which was music-inspired. Check it out here. Wait until you see my next LOTD!!!! Another music-inspiration and the person is one of my favourite artists!
These products are available at select Sephora stores and at sephora.com
Enjoy!
Can you tell me what the name of the lipstick is in between the blue and pink one?
[…] Check out my other Ardency Inn posts here (an intro!)! […]
Those matte blue and green liners are just marvelous. You rarely find a matte green liner that actually shows up. Thanks for swatching!
Thanks! they have some good products!
Thank you so much for such an awesome review! I love Ardency Inn! Gotta try that blue lipstick now…
[…] In honour of doing a look based on a musical artist, I am also going to use a few products created by Ardency Inn, a new brand, heavily influenced by music. Check out my writeup on their launch here. […]
I reeeeeeally need to go play with this brand in sephora! Their lipsticks look so beautiful and I must check out their foundation. 😉
You do!!!
Definitely!!