A little while ago, I attended the official launch of the 2013 WWD Newcomer of the Year, makeup line Ardency Inn. Ardency Inn has its roots in downtown NYC and aims to place makeup artistry into the hands of the songstresses and every woman. By creating high quality, high performance makeup, any woman can be in control of her creativity. The founders are heavily influenced by music and love the parallels of creativity in music and makeup. They draw a lot of inspiration from local artists and they love creating amazing looks for performances. Well-known makeup artist James Vincent is the makeup expert involved with this brand, and for me, I pretty much trust his opinion.
So I was excited to scope out this collection. At this time, the product line is broken up into three collections – Americana – natural tones that are inspired by the multi-cultural heritage and free spirit of downtown New York; Modster – Bright colors inspired by the mod subculture of high fashion and all-night clubs; Punker – edgy black inspired by darkly rimmed eyes and fierce attitude of punk rockers. Pretty much you have all the colors to create whatever look you wanted.
So check out some pictures below of the event as well as swatches of some of the products.
I have already used a couple of the products in an LOTD, which was music-inspired. Check it out here. Wait until you see my next LOTD!!!! Another music-inspiration and the person is one of my favourite artists!
These products are available at select Sephora stores and at sephora.com