This week, Make Up For Ever launched its HD NOT RETOUCHED campaign.  Everyone knows (or should know) that these days ads, photos and videos are retouched.  You may be surprised at how much is done, lashes drawn in, fine lines and wrinkles erased, dimples eradicated, pretty much the subject is made perfect.  So folks should not even stress out trying to look like a model in a magazine, ‘cuz a lot of it is not real.  By highlighting their HD line, they hope to show that anyone could get makeup with a flawless finish.

Here’s the promo image.  Courtesy of Style.com

Unretouched photo!

And the HD video. Courtesy of MUFE.

Can you spot the retouches? And the natural curly head??!!!!

For more information, check out their HD line at Sephora stores in the US and online at sephora.com.  Also check their special HD page at www.hd-not-retouched.com.  I definitely recommend the HD Blush!! Sooooo smooth!

Laters!

An island girl living in the Big Apple. She hails from the twin island Republic of Trinidad & Tobago but currently reside in the beauty/fashion capital of the world, New York City (Harlem to be exact!). She is passionate - well, obsessed - about beauty and in addition to blogging, she is also a corporate beauty professional and a budding web designer/developer. She loves combining her in-depth, practical knowledge with her chemist/scientific training to make your cosmetic choices fun and easy. She likes to take the guesswork out of beauty, separate the hype from what really works, to help you bring out the most beautiful you! She loves colour, and makeup, and she has been natural for years! She also loves great food, culture, sports and laid back vibes! Check out some more about me here and if you like this post, sign up to my newsletter to get updates on what I am craving right now.