This week, Make Up For Ever launched its HD NOT RETOUCHED campaign.  Everyone knows (or should know) that these days ads, photos and videos are retouched.  You may be surprised at how much is done, lashes drawn in, fine lines and wrinkles erased, dimples eradicated, pretty much the subject is made perfect.  So folks should not even stress out trying to look like a model in a magazine, ‘cuz a lot of it is not real.  By highlighting their HD line, they hope to show that anyone could get makeup with a flawless finish.

Here’s the promo image.  Courtesy of

Unretouched photo!

And the HD video. Courtesy of MUFE.


Can you spot the retouches? And the natural curly head??!!!!

For more information, check out their HD line at Sephora stores in the US and online at  Also check their special HD page at  I definitely recommend the HD Blush!! Sooooo smooth!